KIM Kardashian looks stunning in a matching black lace bra and thong set in sultry new snaps to promote her brand SKIMS.
The pictures come as the business owner, 45, is facing some competition, following actress Sydney Sweeney’s new lingerie brand launch.
Posing for new pictures, Kim donned a satin kimono robe over her barely-there lingerie – showing off her taut abs.
Her jet black locks were left to fall freely, with a dewy sweep of make-up over her complexion.
Sharing the snaps to her 353 million Instagram followers, Kim simply wrote: “XOXO,” as she showed off the products her brand SKIMS has to offer.
Kim created successful shapewear and clothing brand SKIMS in 2019 and has built up the brand to an estimated $5M valuation.
However, the success has seemingly sparked some other celebs to jump on the bandwagon.
Earlier this week, The Housemaid actress Sydney, 28, launched her own lingerie brand Syrn.
She said the new venture will offer designs split into four “personas” — seductress, romantic, playful and comfy — with 44 sizes between 30B and 42DDD.
Euphoria TV star Sydney — seen posing in black underwear with a golden retro phone — said: “The secret is finally out . . . this is lingerie you wear for YOU, no explanation, no apology. I wanted to create a place where women can move between all the different versions of who we are.
“I love working on cars, I go water skiing, I’ll dress up for the red carpet then go home to snuggle my dogs.
“I’m not one thing, no woman is.”
Syrn is being backed by Amazon boss Jeff Bezos and his wife Lauren Sanchez, after Sydney attended their wedding in Venice last year.
They are planning to turn the business into an empire to rival other money-spinning underwear brands.
A source said of the venture: “Sydney has become one of the most talked-about women in Hollywood and this brand will propel her to new heights.
“Those involved in the business believe that, in no time at all, she’ll earn more from Syrn than her acting work.
“It’s an extremely lucrative market and as one of the most desired women around, who better than Sydney to model the underwear?”
