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Store Openings and Expansions: Swarovski, Southern Glazer’s, Miniso, Uniqlo, and More

Digital is playing an increasingly important role in retail; however, strong brick-and-mortar trends have proved that physical retail has its place and isn’t going anywhere. According to the NRF, “As the role of brick-and-mortar stores has evolved in recent years, they remain the primary point of purchase for consumers, accounting for approximately 70% of total retail sales.”

See which online and retail brands are launching their flagship locations or are growing their presence through store expansion strategies.

Flagship Store Launches


Swarovski opened its largest flagship store yet, featuring several offerings from the brand’s portfolio across crystal jewelry, home decor, eyewear, tableware, and more.

Location: Fifth Avenue, New York City

Size: 14,400 square feet, two floors

Designed by creative director Giovanna Engelbert, the store features vibrant colors in the brand’s signature shades. Two giant gems frame the entrance and the company’s famed octagon branding is featured throughout the store: on the walls, as doorknobs, and more.

“Swarovski on Fifth is a major milestone for Swarovski, and stands as a symbol of our brand evolution,” said Alexis Nasard, Swarovski CEO, in a statement. “This unique store will make Manhattan shine brighter, allowing New Yorkers to experience all the facets of our brand in one luxury destination that brings to life Swarovski’s creativity, savoir-faire, elegance and 128-year heritage.”

Citizen Watch America

Luxury timepiece retailer Citizen Watch America opened its first-ever, U.S.-based multi-brand flagship store.

Location: 605 Fifth Avenue, New York City

Size: 7,000 square feet, three stories

The flagship store is an immersive shopping experience that taps technology to bring the concept of time to life via a “Light is Time” art installation. A video display with watches jumping from a screen leverages True 3D tech and is viewable from the street. The store’s third floor will function as a museum, hosting on-site events.

“We are proud to join the ever-growing Fifth Avenue shopping district and introduce Citizen Watch America group brands through an innovative and immersive experience,” said Jeffrey Cohen, president of Citizen Watch America, in a statement. “This is our first-ever U.S. multi-brand flagship and there is no better place than New York City to capture the inclusive worldview of our company as it serves as the most iconic intersection for citizens from across the world.”

Southern Glazer’s

Alcohol beverage distributor Southern Glazer’s opened a multi-purpose, direct warehouse sales (DWS) center in October. The space features DWS facilities, a fine wine room, and a mixology lounge.

Location: 866 United Nations Plaza, New York City

Size: 4,485 square feet

The new location is home to 800 spirits and wine SKUs. Any retailer with a valid NYS liquor license can shop for spirits and wines from Southern Glazer’s. The company integrated tech like climate controlled rooms, and also launched a business center that leads to the mixology lounge, which offers opportunities for drink development and mixology training.

“We believe it is incredibly important that we continue to support the great hospitality community of New York City as it continues to rebuild from the impacts of COVID-19,” said Marty Crane, executive vice president and general manager of Southern Glazer’s Wine & Spirits of New York, in a statement.

Tyr Sport

Fitness apparel retailer Tyr Sport opened its first brick-and-mortar location, offering an immersive shopping experience.

Location: 2,200-plus square foot

Size: Roosevelt Field, Garden City, New York

The company said the space will function as an interactive hub for exercise enthusiasts.

“The launch of our first retail location is a monumental moment for us,” said Tyr CEO, Matt DiLorenzo, in a statement. “We are excited to provide a space for meaningful engagement with our brand. Venturing into brick-and-mortar retail showcases our commitment to broaden the Tyr community, and we are eager to further this growth with another upcoming location set to open at South Coast Plaza in Costa Mesa, California in November.”

Store Expansions


Global retailer Uniqlo is accelerating its store expansion, planning 20 new locations throughout North America for 2024. This is in line with its goals to reach 200 stores in North America by 2027.

The company first launched in the U.S. in 2005.

Also read: The Top 100 Retailers in 2023
“We couldn’t be more excited to enter the next phase of our North American expansion plan and serve more customers in the U.S. and Canada,” said Daisuke Tsukagoshi, CEO of Uniqlo North America, in a statement. “Stores are the heartbeat of our business, where we can engage with our local communities, hear directly from our customers, and best understand their needs to continue to improve and perfect our products. We’re looking forward to a big year ahead.”

Planned store launches include:

  • Tacoma Mall — Tacoma, Washington — U.S.
  • Alderwood Mall — Lynnwood, Washington — U.S.
  • South Shore Plaza — Braintree, Massachusetts — U.S.
  • Providence Place — Providence, Rhode Island — U.S.
  • Staten Island Mall — Staten Island, New York — U.S.
  • CF Fairview Mall — Toronto — Canada
  • CF Market Mall — Calgary— Canada
  • Scarborough Town Centre — Toronto — Canada
  • Bayshore Shopping Centre — Ottawa — Canada


Lifestyle brand Miniso recently outlined its expansion progress, having launched 20 new stores in the U.S. in the last few months, across 20 states. It plans to open at least 15 more U.S-based stores by end of year. The expansion plan includes launches across several store formats, including “Super Store,” “Super IP,” and “Super Product.” Five store launches happened in October, including a 3,500-square-foot location in Indiana — the state’s first Miniso store.

By year-end, the company will have expanded into two new states: North Carolina and New Hampshire. As of June 2023, Miniso operates around 5,800 stores worldwide, with over 2,200 overseas locations.

“We are excited to see Miniso’s rapid growth in the United States, with new stores strategically placed in key states, said Tyrone Li, general manager of MINISO USA, in a statement. “Our goal is to make Miniso products easily accessible to consumers across the nation, offering them the trendy and high-quality lifestyle goods that our brand is known for.”


Mizzen+Main has expansion plans in place, looking at opening 10 stores by the end of 2023 and more in 2024. The Texas-based brand recently opened more locations, this time in Scottsdale, Houston, and San Antonio. The new locations feature a new store design by the Bergmeyer architecture firm.

“You can’t overemphasize the value of experiencing a brand in real life,” said Bethany Muths, CMO of Mizzen+Main, in a statement. “Walking into any of our retail locations lets customers get to know Mizzen+Main for themselves, and we want that experience to be readily available for every man, everywhere.”

Source: RIS News