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Christmas Stroll to Shine Bright for Manchester Downtown Businesses


The Downtown Christmas Stroll, presented by the The Manchester Chamber of Commerce will shine a holiday light on downtown businesses while bringing holiday joy and shopping to the community from 5 p.m. to 8 p.m., Dec. 15 on the square in Manchester.

“It’s a way to celebrate local community and also drive local shopping,” said Chamber Executive Director Katy Riddle.

Planned for the stroll will be roving characters like the Grinch and Buddy the Elf. Santa pictures will be at the Church at 117 and the Manchester Arts Center will be open with the Festival of Trees and live storefront displays.

“(The live storefront displays) are so fun,” Riddle said. “it just means that people are acting out something. It can be heartfelt; it can be something funny.”

Riddle recalled two from last year that show the range of the skits performed. Reese’s Genes Boutique had two Nutcracker ballerinas while the Mercantile Café has chickens dressed as Santa.

“They were very different but equally entertaining,” Riddle said.

Shoppers can vote on their favorite window displays by scanning QR codes displayed on the stores’ windows from 5 p.m. to 7 p.m. the night of the stroll. Carriage rides will offer partisans a traditional holiday tour of the downtown area.

“I think there is such a power for the community when you gather together. It may sound cliché, but I think there’s nothing better than the Christmas Parade and the Tree lighting Ceremony where you feel connected to those around you,” Riddle explained.

“This is part of that, but also, commerce is in our name. It’s what we believe in, and we believe in local commerce especially because of the impact it has. This is a way to drive people to those local shops in a fun way,” Riddle said.

Reese’s Genes Boutique owner Tiffany Hoyne said that she loves the Downtown stroll.

“I do my own events and I ask other businesses to join in with me,” she said. “So I’m all for any kind of events that brings people to the square.”

Hoyne is looking forward to participating in the goodhearted competition of the live storefront displays. She said that the staff is very competitive and hopes to win again this year.

Source: The Manchester Times

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