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Bundobust’s Superb Response After ‘Slap on the Wrist’ from Major Supermarket Giant


Bundobust – an independent Indian street food chain – has ingeniously turned a telling off from a food giant into a festive fundraiser.

The restaurant’s holiday-themed Instagram post (26 November) stirred up trouble from their reimagining of the Bundo Christmas specials as a ‘Spiceland Party Buffet’. Frozen food giant Iceland swiftly reacted by issuing a cease and desist letter, sparking some unexpected friction.

The original post gained attraction on social media with over 2000 likes – however, after the letter from Iceland was received, the post had to be removed. Recognising the potential to turn what the venue called ‘a slap on the wrist’ into a positive initiative, the Bundobust team decided to leverage the situation for a greater cause. Now, the street food restaurant is running a Spiceland Swap Shop in aid of local food banks from today (14 December) until 23 December which offers free meal vouchers worth £35.

Customers eating at Bundobust between 14 – 23 December are invited to bring an Iceland gift card with a value of £20 or more and exchange it for a voucher for a free Combo or Vegan Combo for two worth £35, redeemable in January or February.

While all the Iceland gift cards will be donated to the local Trussell Trust food banks by Bundobust. “Bundo followers loved the original Spiceland post, and then the follow-up post mentioning the letter from Iceland’s lawyers got even more of a response, so we had a chat among the team about ways we could turn that momentum into something positive” says Marko Husak, co-founder.

“And to show that there’s no hard feelings, we wanted to make sure Iceland were included as well – so buy a gift card from them, get a free Combo for 2 from Bundo, and local food banks receive the vouchers. Everyone’s a winner!”

Source: Manchester Evening News

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